Level Up Your PPC Game, Every MonthContinuously generate marketing and sales qualified leads and acquire larger market share with Google Adwords pay per click campaigns
Why we exist and how we can help you
Google Adwords is a powerful tool to generate high quality leads for B2B businesses. However, many businesses end up losing money on Adwords as a result of poor set up and management, and random optimizations.
That’s where we help businesses with our experience. We understand Google Adwords inside out. We know exactly how to profitably scale campaigns to ultimately generate positive ROI.
We collaborate with B2B businesses to maximize the ROI of their Google Adwords PPC investments.
If you are a B2B company planning to invest in Google Adwords or are currently running Adwords campaigns and not getting the desired results, get in touch with us to discuss your PPC requirements and get practical solutions.
What We Do
Solutions we offer for Google Adwords
How We Do It
Pick the Right Keywords
Keywords are at the core of Google Adwords campaigns. We go all out to find the right keywords which bring high quality leads. We also set up keywords in the best possible way to attain high Quality Score hence higher click through rates (CTR) and lower cost per click (CPC).
Create Compelling and Sensible Ads
We spend time to understand your audience, the terms they use (your keywords) to find businesses like yours’, and analyze the language used in your industry to come up with ads (both text and image ads) which attract relevant visitors and attain high click through rates (CTR).
Design Conversion Centric Landing Pages
All the money invested in Adwords will be wasted without a conversion optimized landing page. We spend a good amount of time and efforts to come up with landing pages which are beautiful, responsive, and are bound to convert better.
Remarketing & Display Campaigns
We run highly targeted remarketing campaigns based on how the visitors have interacted with your website. Remarketing campaigns generate leads at considerably lower cost than search campaigns. We also run Display campaigns to reach considerably larger audiences which greatly help in brand awareness.
Continuous Optimization and Extensive Testing
We continuously or rather religiously optimize the campaigns left to right and top to bottom to generate the best possible results in terms of number of clicks, number of conversions, CTR, conversion rates, CPC, CPA, Quality Score, impression share, etc. Testing different elements like multiple ads, multiple landing page headlines, different messaging, etc. is at the core of our optimization efforts.
Create Insightful Reports
In addition to spending time on optimization of campaigns, we also spend a good amount of time on what is working and what is not. This is possible with extensive reporting. We come up with decisive monthly reports to measure the performance and improvement areas for the coming months.
Here we share what we learn while achieving great results for our clients
Writing compelling text ads in Adwords is an amalgamation of both art and science; art because it requires thinking from the customer’s point of view and science to support that…
When it comes to reducing irrelevant clicks and wasted spend, and generating qualified leads, negative keywords play an important role in Google Adwords. A negative keyword is a term which…
“Search is the B2B buyer’s #1 resource for research; 90% of B2B researchers who are online use search specifically to research business purchases.” “Nearly half of all B2B researchers are…