Benefits of PPC Advertising
|Multiple targeting options|
|Pay only when you get a click|
|Explore profitable markets|
|Measure almost everything|
|Much faster results than SEO|
|Control your messaging|
|Control your spend|
|Scale your business effectively|
Acquire Those Leads Before Your Competitors Do
With the increasing competition, businesses are going out of their way to acquire more leads and close more sales to become more profitable. Chances are that some of your competitors might actually be utilizing pay per click advertising. Pay per click (PPC) advertising on Google enables businesses to attract targeted traffic and convert them into profitable leads (utilizing the power of conversion optimized landing pages) in a robust way.
Google Adwords offers 5 types of PPC campaigns:
- Search campaigns
- Display campaigns
- Remarketing campaigns (a part of Display campaigns)
- Shopping campaigns
- Video campaigns
PPC requires a lot of expertise to handle multiple keywords, bids, ads, extensions, landing pages, audiences, etc. On top of that, analyzing campaign data takes a good amount of time and is not something everyone can do efficiently and smartly. That’s where we help businesses. We have worked on many large and complicated pay per click campaigns and have scaled them to attain maximum ROI.
Whether you are planning to start with PPC or already have some campaigns set up, we can help you at every stage. With our data backed research and analysis, we can structure campaigns and design landing pages to get you the best results. Scroll below to see what we do and how we do it.
What We Do
We go through PPC campaigns, find problem areas, and design strategies for improvements.
Keyword and Competitive Research
We perform extensive keyword and competitive research to discover the best keywords. The research also helps to write ads, create landing pages, finding opportunities which competitors are not utilizing.
We create campaigns and ad groups with the best possible setup and structure to get the best results.
Design Landing Pages
We design conversion optimized, responsive landing pages to convert visitors into qualified leads.
We set up both form and call conversion tracking which helps in measuring the impact of ads. We also integrate tools like Mailchimp, HubSpot, Salesforce, Marketo, etc. with landing pages
We run multiple split tests (between ads, landing page content and CTAs) to improve conversion rates.
We continuously work to reduce costs like cost per click, cost per conversion, etc. while increasing clicks and conversions.
Improve Quality Score
We work religiously towards improving the Quality Score using highly advanced methods.
We take a strategic approach towards bid optimization to achieve reduced cost per click yet higher click through rates.
Find New Keyword Opportunities
We regularly find new keywords to target in the campaigns to broaden the reach and get more conversions.
We write and design compelling ads and split test multiple copies to improve click through rates.
We make the most of the PPC budget by allocating a larger budget to what is working opposed to what is not working.
Lead Quality Analysis
We deeply analyze the leads and make necessary changes keywords, ads and landing pages to continuously better the quality of leads.
We also work towards fixing issues like high CPA, low CTR, disapproved ads, lost impression share, etc.
We run highly targeted and profitable search campaigns to bring potential visitors and generate qualified leads.
We run highly engaging remarketing campaigns on based on how users are interacting with the website. Remarketing campaigns include creating audiences and offers relevant to those audiences.
We run display campaigns using multiple ad formats (banner ads, responsive ads) on Google Display Network (GDN). Millions of websites and apps come under GDN. Display campaigns are primarily run for brand promotions.
Google Shopping campaigns are great for ecommerce websites. We run highly profitable shopping campaigns using product feeds. Since Shopping ads are separate from Search and Display ads, they offer completely different sales vertical.
How We Do It
Research & Planning
We conduct extensive keyword as well as competitive research. If the campaigns are already running, we perform an audit of all the campaigns and make a plan for improvement. If there are no campaigns, we design a strategy keeping in mind all the details like budget, offers, keywords, types of campaigns we will be running, ad schedule, geo-targeting, device targeting, etc.
We design conversion optimized landing pages which are responsive as well. We pay special attention to the content, design, CTAs, offers and form fields on the landing pages to generate sales and marketing qualified leads. One of our primary objectives is to improve the Quality Score as landing pages is one of the most important factors of Quality Score.
Ads and Extensions
We spend a lot of time researching the language your audience speaks and the words they use while searching on Google.
Based on this research and the keywords we found in research and planning phase, we come up with highly compelling ads (both text and images) and ad extensions which aid strongly in better click through rates and hence, higher Quality Score.
Advanced Keyword Bidding
We add keywords and set their bids in a way which is bound to get you the best possible click through rate, lower cost per click and higher Quality Score.
Removing Unnecessary Spend
It’s easy to bleed money with PPC if it is left to run on auto-pilot mode. We make sure that it doesn’t happen by adding negative keywords and removing irrelevant placement websites (in case of display campaigns), hence removing irrelevant clicks and stopping the wastage of money.
We spend a lot of time analyzing the campaigns especially in the starting months as that is when a lot of efforts are needed to get things started. Once the campaigns speed up, we regularly spend time adjusting bids, ads, landing pages, keywords, extensions, etc. In addition to this, we also find new keywords and other new opportunities.
Get Pricing Info
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