digital marketing

Digital Marketing is the Game Changer

Think back to even twenty years ago. If you wanted to reach a large segment of your audience, you had limited options. You could place an ad on a television show, buy space in a newspaper, or put up a billboard. While you may have been able to turn a lot of heads, the problem was that you were paying for total viewers, but only a specific portion of those viewers would have been interested in your product!

Now, contrast this with digital marketing strategies in today’s day and age. For example, while doing search engine optimization and content marketing, you are able to specifically research the exact language used by your audience. You can then use that knowledge to show up in the most common searches done by your customers on search engines. This way, you can effectively reach a large number of people who would actually be interested in your products or services. Finally, pay per click (PPC) advertising ensures that you are only charged when people click on your ad and go to your website, maximizing the efficiency of your advertising spend.

Digital Marketing Can Benefit Almost Every Business

Besides the impeccable targeting provided by digital marketing, there are incredibly low barriers to entry for even small businesses. For instance, there’s hardly any industry audience of which is not hanging out online. You need to find out where do they spend their time online and find a way to reach them with personalized content. With digital marketing, this is more than possible and it can be done in an effective way.

This compares favourably to traditional marketing, where it could cost thousands or even lakhs of rupees to reach a large group of consumers who may or may not be interested in your product or service.

digital marketing

digital marketing

The Best of All: Digital Marketing is Measurable

Finally, the fact that digital marketing can be tracked is not less than a magic. Metrics like click through rate (CTR), conversion rate, cost per lead, cost per customer, buying cycle, etc. can be measured with great ease and high level of accuracy with digital marketing. For example, if you find some keywords which are increasing traffic to your website and bringing leads, you can quickly change the messaging to align with those keywords. This in turn will further increase traffic and leads, creating a virtuous cycle. On the contrary, if something is not performing well, you can quickly change it to improve the results.

What We Do

Content Marketing

Enriching and engaging content marketing campaigns to boost brand affinity and credibility

Pay Per Click Marketing

PPC campaigns on Google Adwords and Bing Adcenter to get targeted visitors and qualified leads

Social Media Marketing

Organic and paid campaigns on Facebook and LinkedIn to amplify content and brand reach

Search Engine Optimization

Advanced SEO campaigns to grow organic traffic and get better search engine rankings

Conversion Rate Optimization

Effective split testing between multiple marketing messages, ads, landing pages, social media update and CTAs to improve conversion rates

Get In Touch

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