9 Google Ads Set Up Mistakes to Avoid at All Costs
Read this blog post to understand the 9 Google Ads set up mistakes that many PPC managers and business owners make and how to avoid them.
Google Ads Campaign Structure – The Shortest Yet Useful Guide
There’s no specific rule for Google Ads campaign structure. However, you should structure them in a way that is easy to manage and saves time and money.
Google Adwords Optimization Tips for Campaigns with Small Budget
This blog post shares some quick yet useful Google Adwords optimization tips to get the most out of you campaigns when you have a small budget.
Building Your Google Ads Strategy? Here’s What You Should Include
A well-written Google Ads strategy helps you come up with the right offers, keywords, ads, targeting, landing page, and more.
12 Proven Ways to Improve Conversion Rate in Google Ads
Read this blog post to understand the 12 ways following which you can improve your conversion rate in Google Ads.
How to Use Audience Targeting in Google Ads Search Campaigns
Understand how using audience targeting can improve the effectiveness of your Google Ads search campaigns. Read the blog post now.
7 KPIs to Measure the Effectiveness of Google Ads Campaigns
What gets measured, gets better. Your Google Ads campaigns are as profitable as you measure them. Learn about the 7 KPIs that you should be measuring irrespective of your industry.
6 Headline Hacks to Improve Your Google Ads CTR
Headlines and CTR go hand-in-hand when it comes to Google Ads. Read this post to explore how you can improve Google Ads CTR by writing better headlines.
The Best Adwords Text Ads Have All of These Elements
Writing compelling text ads in Adwords is an amalgamation of both art and science; art because it requires thinking from the customer’s point of view and science to support that thinking. Intelligently written ads result in higher click-through-rates, more relevant clicks, higher Quality Scores and reduced costs. If you have been managing Adwords campaigns, you …
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6 Ways to Find Negative Keywords in Adwords
When it comes to reducing irrelevant clicks and wasted spend, and generating qualified leads, negative keywords play an important role in Google Adwords. A negative keyword is a term which does not represent/define your products and services. Hence, it is pointless to show your ads on those terms. Negative keywords can be added at the …