Read this blog post to understand the 9 Google Ads set up mistakes that many PPC managers and business owners make and how to avoid them.
There’s no specific rule for Google Ads campaign structure. However, you should structure them in a way that is easy to manage and saves time and money.
This blog post shares some quick yet useful Google Adwords optimization tips to get the most out of you campaigns when you have a small budget.
A well-written Google Ads strategy helps you come up with the right offers, keywords, ads, targeting, landing page, and more.
Read this blog post to understand the 12 ways following which you can improve your conversion rate in Google Ads.
Understand how using audience targeting can improve the effectiveness of your Google Ads search campaigns. Read the blog post now.
What gets measured, gets better. Your Google Ads campaigns are as profitable as you measure them. Learn about the 7 KPIs that you should be measuring irrespective of your industry.
Headlines and CTR go hand-in-hand when it comes to Google Ads. Read this post to explore how you can improve Google Ads CTR by writing better headlines.
Writing compelling text ads in Adwords is an amalgamation of both art and science; art because it requires thinking from the customer’s point of view and science to support that thinking. Intelligently written ads result in higher click-through-rates, more relevant clicks, higher Quality Scores and reduced costs. If you have been managing Adwords campaigns, you …
When it comes to reducing irrelevant clicks and wasted spend, and generating qualified leads, negative keywords play an important role in Google Adwords. A negative keyword is a term which does not represent/define your products and services. Hence, it is pointless to show your ads on those terms. Negative keywords can be added at the …