“Search is the B2B buyer’s #1 resource for research; 90% of B2B researchers who are online use search specifically to research business purchases.” “Nearly half of all B2B researchers are millennials.” “71% of B2B researchers start their research with a generic search.” “B2B researchers do 12 searches on average prior to engaging on a specific …
4 Reasons You Should Be Using Google Adwords for B2B PPC Read More »
I have heard many people complaining that Adwords does not work, it’s wastage of money, clicks are too costly, I lost so much of money with Adwords and so on. These are true stories and all of these people were right. Adwords does not work and it’s a waste of money WHEN you don’t have …
Perfecting Your Google Adwords PPC Strategy: 14 Core Elements Read More »
When people talk about SEO, many times they have only one goal on their mind which is “I want top rankings for my keywords as soon as possible”. My question to them is “okay you achieve top rankings, then what? Is your website optimized enough to convert visitors into leads and customers?” While attaining top …
“We got a good number of leads from Google Adwords but many of those are irrelevant or not a good fit for our sales and marketing teams”. If you also experience this then you need to review and analyze your campaigns closely. A lot of businesses make mistakes while setting up Adwords campaigns and end …
7 Sure Shot Methods to Generate Qualified Leads with Adwords Read More »
Remarketing is a fantastic tool in Google Adwords arsenal. It’s an easy entry point into Google Display Network which allows you to re-engage with people who have visited your website in past. Success with Google Adwords remarketing depends mainly on the audiences (remarketing lists) you define and how you utilize those audiences to offer something …
4 Secrets to Success of Google Adwords Remarketing Campaigns Read More »
The first point of interaction between your brand and your audience is your website. How you provide information to your visitors is what engages them with your website and make them fiddle across different pages. Your visitors and the actions they take determine whether your website has value or not and website engagement is a …
5 Foolproof Content and Design Changes to Improve Website Engagement Read More »
CPA bidding is a great way to let Google Adwords’ system work for you based on historical performance of your campaigns. It sounds simple to run a campaign for couple of months and switch to CPA bidding to save time required to adjust everything manually and utilize that time doing something else. While the idea …
Optimizing Adwords PPC campaigns with CPA bidding Read More »
One of my (and a lot other PPC managers’) favorite metrics in Google Adwords is CPA. It does not matter whether a campaign is big or small, as long as the CPA is under control, everything goes well. Once you have achieved a steady and profitable CPA, you can increase your budget to get more …
Google Adwords is a great platform to get instant quality traffic and generate leads for your business. Once you are done setting up your campaign, you can get traffic from day 1 of your campaign launch. However, if you notice a sudden or even a gradual drop in your Adwords traffic, it’s time to check what’s …